College Access Needs You: Learn How to Bait the Hook

Tentative Agenda

1:00 - 1:10 p.m. Welcome & Objectives of Session
Sharon Hassan
Chair of NASFAA's Student Access & Diversity Committee, Director of Financial Aid at Goucher College - Maryland

1:10 - 2:00 p.m. Workshop with students and volunteers sharing their stories about college access
Moderator: Ivan J. Juzang
Founder and President, MEE Productions, Inc.

1. Story 1 - A College Goal Sunday^SM volunteer
2. Story 2 - A foster youth
3. Story 3 - A minority student from an urban environment
4. Story 4 - A community relations volunteer

2:00 - 2:45 p.m. In-depth discussion with students and volunteers
Moderator: Ivan J. Juzang

1. Obstacles
2. Barriers
3. Challenges
4. What worked? What didn't?

2:45 - 3:00 p.m. Break

3:00 - 3:30 p.m. Audience Participation (Q & A)
Moderator: Ivan J. Juzang

1. Audience questions
2. Audience share best practices
3. Audience testimony

3:30 - 4:45 p.m. How to conduct audience research to inform message developmental campaign
Moderator: Ivan J. Juzang

1. Create a Campaign
2. Checklist
3. Resources

4:45 - 5:00 p.m. Wrap-Up/Evaluations/Thank you
Sharon Hassan

Participants should take away:

1. An enhanced understanding of the process of conducting audience research and developing messages;
2. An insight into the characteristics and needs of special groups within the target audience of underserved students;
3. Knowledge from interaction with panelists from target audience;
4. An understanding of how to identify target groups.