FLOTUS: Completing the FAFSA Lets Students 'Reach Higher'

By Katy Hopkins, Communications Staff

In one of the latest efforts in her Reach Higher campaign, First Lady Michelle Obama is asking high schools to increase FAFSA filing this year – with a big incentive to do so. 

The First Lady’s FAFSA Completion Commencement Video Challenge is mobilizing high schools across the country to find innovative ways to boost FAFSA completion, and to share the process with the White House. 

“Already, we’ve seen schools around the country use creative approaches to encourage more students to fill out their FAFSA,” the challenge’s website states. “Now, we want you to create a three to five minute video that highlights how your school is stepping up.”

Entries will be judged on creativity and improvement in FAFSA completion growth rates from 2014 to the season up to March 16, 2015. Winning schools will receive guest appearances from the First Lady herself at their commencement ceremonies, either in person or via webcast.

The effort was one of several college-going threads the First Lady pursued recently in a Tumblr chat

“College is an investment with a great return. And though costs are high, my husband’s administration has done a lot to expand the financial aid available to help students afford college,” the First Lady said on Tumblr. “…We have to tell families that regardless of their circumstance, sending their children to college is not only possible, but essential.”


Publication Date: 11/5/2014

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