"A new person-to-person social lending Web site aimed at college students struggling to find loans in the post-credit crunch market has been launched in the US," Finextra.com reports. "The new Fynanz service is thought to be the first P2P marketplace in the US dedicated solely to student loans. Due to the current financial credit crunch, traditional lenders such as banks and credit unions are now declining some student borrowers who would previously have qualified for college loans, says Fynanz, so increasing numbers of students who seek financial aid annually are now looking for alternatives."