Maximizing Enrollment Yield through Financial Aid Packaging Policies
Vol. 35, No. 1, 2005 p. 27
by Randy Spaulding and Steven Olswang
Using institutional data, this paper presents a model to enable
researchers and enrollment managers to assess the effectiveness
of financial aid packaging policies in light of student characteristics
and institutional market position. The model uses discriminant
analysis and a series of hypothetical financial aid award
scenarios to predict the enrollment decisions of students who
applied to an urban, comprehensive research institution with selective
admissions criteria in autumn 2001. The findings suggest
that changes in the need-based award policy would result in relatively
small changes in enrollment yield.