Strategic Enrollment Management Pathway Sessions

Sunday, February 24

7:00 - 10:00 pm - Optional Washington, DC Bus Tour

Monday, February 25

6:30 - 7:00 am - Exhibitor Set-up

7:00 am - 4:30 pm - Registration Open

7:30 - 8:30 am - Continental Breakfast & Networking

8:40 - 9:00 am - Welcome and Opening Remarks

9:00 - 11:00 am - Idea Lab 1: Economics of Higher Education

Speaker: Sandy Baum, fellow at the Urban Institute and a professor emerita of economics at Skidmore College

Sandy Baum will kick off the 2019 NASFAA Strategic Enrollment Management track of the Leadership Conference with a look at some of the most pressing enrollment and financing issues facing education leaders today. She will use economic concepts and reasoning to shed light on tuition discounting and the relationship between college access and affordability and the leveraging of aid. Professor Baum will lay the foundation for the rest of the SEM track, addressing the debate about education as a private and / or a public good and some of the policy proposals currently gaining attention.

10:00 - 10:20 am - Networking Break

11:00 am - 12:30 pm - Idea Lab 2: In It for the Long Haul:  Student Persistence, Retention and Outcomes

As enrollment managers, how do we promote persistence? Successful retention efforts rely on healthy campus partnerships and, over time reduce the cost of lost revenue. We will explore the use of data to encourage campus involvement and measure student outcomes, with a focus on underserved populations. How are schools using nudge technology to drive persistence? What other innovative programs are being used to support student completion at your institutions?

12:40 - 2:00 pm - Networking Lunch & Washington Update with Justin Draeger

2:10 - 4:30 pm - Idea Lab 3: Establishing a Strategic Enrollment Plan for Your Institution

A strategic enrollment plan is an institution-wide responsibility to ensure student success while achieving the institution’s mission.  This idea lab is designed to review general strategic enrollment plan management as a group.  Participants will then have the opportunity to break into sections by sector (public, private, community, for-profit) in an effort to share best practices and discuss how decision makers and priorities are determined at their institution.

3:00 - 3:20 pm - Networking Break

4:30 - 6:00 pm - Un-Wine'd Networking Reception at the Hotel

Dinner and Evening on Your Own

Tuesday, February 26

7:30 - 8:30 am - Continental Breakfast & Networking

8:40 - 10:00 am - Idea Lab 4: The What, Why and How of Marketing for Enrollment Managers

Across the country, there is discussion about public perceptions of higher education and institutions must be able to articulate their unique value proposition in a clear and compelling way.  This session will include a focus on the institution's mission, identity and brand and the role of enrollment managers to understand and influence both the external and internal value conversation.  With an increasing focus on outcomes, rankings, ROI and ever-changing demographics of students served, learn how to engage staff at all levels to market the institution.

10:00 - 10:20 am - Networking Break

10:20 am - 12:00 pm - Idea Lab 5: The Opportunities and Dangers of Predictive Analytics

The ability to access, organize, glean insights from, and act upon relevant data is an indispensable tool for every Enrollment Management leader. Predictive analytics can empower quick decision making and efficient allocation of resources. However, obtaining these tools and using them effectively within institutional decision-making structures can be challenging. Learn about the opportunities and dangers associated with predictive analytics and how your colleagues are integrating these tools into their enrollment and student success strategies.

12:00 - 1:20 pm - Lunch - Things in Education that Warrant Your Attention

1:30 - 3:00 pm - Idea Lab 6: Hot Topics In Enrollment Management

Back by popular demand, join in a lively discussion with a panel of practicing SEM professionals. Moderated by Justin Draeger, this session will probe the important topics and issues that SEM managers are facing on their campuses.

3:00 - 3:20 pm - Networking Break

3:20 - 4:20 pm - Idea Lab 7: SEM & the Crossover to Student Affairs

Are the disciplines of SEM and Student Affairs growing together or growing apart?  What can be learned from Student Development Theory and Student Affairs Practice which can inform Strategic Enrollment Management?  What SEM practices can and should influence the Student Affairs model?  In this interactive session we will examine the ongoing partnership between SEM and Student Affairs with a focus on various crossover areas (i.e. Residence Life, Career Centers, Conduct, Advising, etc.).  We will also take a look at some of the major student development theories (such as Chickering’s Theory of Identity Development, among others) to see what implications they have on SEM practice.  Finally, we will examine how retention and outcome work in SEM can inform models of successful co-curricular engagement on campus.

3:20 - 4:20 pm - Exhibitor Breakdown

4:30 - 5:30 pm - Preparing for Your Hill Visit

Dinner and Evening on Your Own

Wednesday, February 27

8:00 am - 12:30 pm - Hill Visit

12:30 - 1:00 pm - Lunch on Your Own

1:00 - 2:00 pm - Hill Visit Debrief

Publication Date: 10/12/2018

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