All Conference attendees are invited to attend a Financial Aid Business Solutions Seminar. These seminars, developed by businesses and organizations that serve the financial aid community, may offer insightful management ideas for the financial aid office, share updates on current legislation, provide helpful solutions for working with students, or share information about the company's products and services. They are certainly informative and worth attending.

Access Group

Creating Wiser Borrowers - How to Improve Your Students' Financial Literacy

Monday, 4:15 pm - 5:30 pm
Tuesday, 10:45 am - 12:00 pm

Students are borrowing more, and more students are borrowing to finance their education. Whether you want to develop a financial literacy program or simply expand what you've got in place, this interactive session can help you. We will review what students need to know, how to teach them (and get them interested in learning), and tools that can make the job much easier.

Presenter:
Dr. Jeffrey E. Hanson, Director, Borrower Education Services, Access Group

American Education Services

Be Prepared.

Monday, 4:15 pm - 5:30 pm
Tuesday, 10:45 am - 12:00 pm

Your staff has just notified you that there is a little water problem in the computer room. Or you see fire trucks lining up outside your building. Are these problems? Are you prepared to handle almost anything? Business continuity is not something to take lightly. The key to any disaster is remaining calm and being prepared. Let us share our business continuity tactics with you.

Presenter:
James Fulkroad, IT Liaison, Product Development, American Education Services

American Student Loan Services

"He's Not What I Expected"- Behavior Styles of People

Monday, 10:30 am - 11:45 am
Tuesday, 9:00 am - 10:15 am

Recognizing and understanding the different behavioral styles of people is an important part of the seminar attendant's job. The attendees will learn how quickly people make decisions about others. They will also learn fun and simple behavioral styles which they can use everyday in their work and personal life. Attendees will be able to take this new behavioral styles language and couple it with a simple formula for resolving problems.

Presenters:
Lamont Bankson, Company Trainer, American Student Loan Services
Jacob White, Sales Manager, American Student Loan Services

Ardent Financial

Preferred Lender Lists, DTC, Inducements, Private Loan - What Should I Do Now --- An Overview of Many Hot Issues and Potential Coping Strategies for the Financial Aid Community

Sunday, 4:15 pm - 5:30 pm
Monday, 2:30 pm - 3:45 pm

Many hot issues have gained increasing attention in the student loan industry, including direct-to-consumer lending, preferred lender lists, inducement concerns and oversight legislation to name a few. This open dialog session will be led by one of the most respected legal counsels in the student loan industry, John E. Dean, Esq. Mr. Dean served as associate counsel to the U.S. House's Education and Labor Committee and has worked with financial and educational institutions involved in the federal student assistance programs since 1985. Come explore these and many more issues as well as potential coping strategies for the financial aid community.

Presenters:
John Dean, Esq., Attorney - Higher Education Law and Public Policy, Washington Partners, LLC
Michael Joseph, Senior Manager, Ardent Financial
Penny Vince, Industry Relationship Manager, Ardent Financial

Bank of America

529 Plans

Monday, 4:15 pm - 5:30 pm
Tuesday, 10:45 am - 12:00 pm

An inside perspective on one of the top college savings programs available to families.

Presenter:
Abram Claude, Bank of America Columbia Management

Citibank

Helping Students Help Themselves

Tuesday, 2:30 - 3:45 pm

In dealing with students, we want to be helpful and customer centered, but "doing it for them" is time-consuming and encourages dependency. This session examines what the Financial Aid Office staff can do to reduce the need for wasteful hand-holding. This interactive workshop includes strategies and discussions on how to make the students more self-reliant in dealing with their financing issues.

Presenter:
Mona Ghuman, Citibank

Citizens Bank

Comparing PLUS, Alternative Loans and Home Equity

Sunday, 4:15 pm - 5:30 pm
Monday, 2:30 pm - 3:45 pm

Come participate in this in-depth discussion comparing PLUS, Grad-PLUS, Alternative Loans and Home Equity. Learn how to compare the various loan options and how to advise students and families.

Presenter:
Martha Johnston, Assistant Northeast Sales Manager, Citizens Bank Education Finance

College Board

Mission, Margin or Both? How Data Analysis and Modeling Can Help You Find the Balance

Monday, 10:30 am - 11:45 am

Institutions find themselves grappling with the question: Are we awarding our aid dollars in ways that support our goals? Often these discussions result in policy changes, the consequences of which may be hard to predict. This session will assist attendees in understanding the uses and benefits of modeling and will feature the College Board's Financial Aid Strategy Tool (FAST). Join this discussion about balancing competing priorities and how statistical modeling can provide data to enable informed decisions.

Presenter:
Anne Sturtevant, Director, Financial Aid Solutions, College Board

If you think the College Board's PROFILE Application is not for your students, take a fresh look.

Tuesday, 4:15 pm - 5:30 pm

Students have a story to tell and the adaptive CSS/PROFILE can help them tell it faster while giving you robust information on which to base your institutional awards. If you worry about how to deal with federal simplicity in an increasingly complex financial world, learn how the PROFILE streamlines the application for the lowest income families while collecting more data from those with complex financial situations, including business owners. Case studies will demonstrate how the number of questions varies by student based on their financial situation and how the data collected can help you distinguish the truly needy from the "tax form" needy.

The smarter CSS/Financial Aid PROFILE- a tool to help you award your institutional funds sensitively, strategically and efficiently.

Presenters:
Linda Peckham, Director, Communication and Training, College Board
Susan McCrackin, Director, Program Development and Implementation, College Board

College Loan Corporation

Higher Education and Capitol Hill

Monday, 10:30 am - 11:45 am
Tuesday, 9:00 am - 10:15 am

This informative session with Joanna Acocella, an "inside the Beltway" expert, discusses the current topics surrounding higher education policy. Share with your colleagues in a lively, interactive dialogue about negotiated rulemaking, legislative affairs, program/policy trends and the impact of these issues on financial aid.

Presenters:
Joanna Acocella, Executive Vice President of Government Relations, College Loan Corporation
Brian Jones, General Counsel, College Loan Corporation

Cology, Inc.

Consumer Influence - School Loan Processes - Technology Solutions

Monday, 4:15 pm - 5:30 pm
Tuesday, 10:45 am - 12:00 pm

Consumers are actively involved in driving their education finance decisions and processes, now more than ever before. The internet, providing access to real-time product information, continues to shape student loan delivery processes. In today's online world, technology plays a vital role in connecting borrowers with schools, lenders, guarantors and service providers. A smooth, seamless, integrated and customer-friendly exchange of data and information can make a dramatic difference in a highly competitive and demanding industry that relies on "service" as a key differentiator.

Presenters:
Greg VanPelt, EVP, Chief Technology Officer, Cology, Inc.
Doug Jabbour, VP, Client Development & Technology Solutions, Cology, Inc.

Datatel

The Future of Student Services Will Be Decided by Today's First Graders

Monday, 2:30 pm - 3:45 pm
Tuesday, 10:45 am - 12:00 pm

Just when you think your school is cool because your students can register online, the incoming class wants to use....Student services needs to be fluid and adapt to ever changing needs of the next generation and still meet your institutions' strategic enrollment management goals. Possible? Yes, you probably have the technology now. Learn more about how to offer the right student services for the next wave.

Presenter:
Michelle L. Day, Product Manager, Financial Aid, Datatel, Inc.

EDFUND

Traversing the Generation Gap

Sunday, 2:30 pm - 3:45 pm

Do you understand this message: "FAF KIR IYKWIMAITYD?" Are there days when you find yourself wondering, "Do my students and co-workers come from another planet?" Well the truth is they are not from another planet, they may just be from another generation.

In this EDFUND workshop learn more about the four generations in your workplace: Radio Babies, Baby Boomers, Gen Xers, and Generation Y. Join us for a fun, interactive look at how each generation communicates and why they do the things they do. Also learn how to decipher the cryptic messages that some of your students may be sending!

Presenter:
Jennifer Houseknecht, Trainer, EDFUND

EDSHARE Success

Tuesday, 2:30 pm - 3:45 pm

EDSHARE® was a three-year competitive grant program initiated by EDFUND that generated dynamic new approaches to borrower education, debt management and default prevention. From 2002 through 2004, EDFUND awarded grants to individual institutions and a consortia of colleges and universities across the nation. Now, the results are in and we invite you to join EDFUND and members of our school panel who will "share" first hand how they turned their campaigns into highly successful initiatives. Learn what new initiatives you may be able to start on your campus!

Presenters:
Anita Kermes, Manager, Default Prevention Initiatives, EDFUND
Mike Stein, Specialist, Default Prevention Initiatives, EDFUND

Graduate Leverage

Demystifying Borrower Benefits

Monday, 4:15 pm - 5:30 pm
Tuesday, 10:45 am - 12:00 pm

How does one actually calculate an Annual Percentage Rate (APR) and how do you utilize APRs to compare lender products on an even ground given the myriad of borrower benefits. The goal of the session will be to arm financial aid professionals with a base understanding of discounted cash flow analysis that derives APRs and the five questions to ask all lenders. As the demands of the financial aid professional become increasingly complex, financial literacy of lenders' borrower benefits becomes extremely important in understanding a loan's true cost and advising students on the appropriate loan for their personal portfolio.

Presenters:
Jeff Wanic, Co-founder, Graduate Leverage
Andrew Solomon, Co-founder, Graduate Leverage

Great Lakes Higher Education Corporation & Affiliates

Maximum Choice, Minimum Complications

Monday, 10:30 am - 11:45 am
Tuesday, 9:00 am - 10:15 am

Financial aid offices are under pressure to satisfy two opposing demands: maximum lender choice for students and families and minimum processing complexity. At first glance, the confusing array of solutions offered by the marketplace fall short. Look closer, and you'll notice one exception: the centralized servicer approach offered by Great Lakes.

In this session, we'll discuss the trends spurring demand for true lender choice and some of the factors schools must consider in future planning. We'll also discuss how a centralized servicer student loan process provides the student loan borrower with true lender choice with a simplified and effective process.

Presenter:
Brett Lindquist, Vice President of Marketing - Midwest Region, Great Lakes Educational Loans Services, Inc.

ImageNow by Perceptive Software, Inc.

Speed and Simplicity: ImageNow for Financial Aid

Sunday, 2:30 pm - 3:45 pm
Tuesday 2:30 pm - 3:45 pm

Thousands of applications, dozens of steps, not enough time. If this sounds like your financial aid process, ImageNow can provide relief. Learn how ImageNow® enterprise document management, imaging and workflow provides a direct and effortless connection between you, your colleagues and the documents you need to simplify your financial aid activities. With ImageNow, staff members instantly access student applications and other pertinent documents, automatically route for faster approval, and easily share information with other departments campuswide.

Presenters:
Lori Kruse, Account Executive, ImageNow by Perceptive Software, Inc.
Tom Halligan, Applications Engineer, ImageNow by Perceptive Software, Inc.

KeyBank

Financial Literacy for Students - It's More Than the Interest Rate on Their Student Loans

Sunday, 4:15 pm - 5:30 pm
Monday, 2:30 pm - 3:45 pm

KeyBank's Introduction to Banking series focuses on the essential financial information today's students need. In this session, we'll discuss ways you can educate your students on Credit, Identity Theft and more. There will also be time to share best practices with other aid administrators.

Presenter:
Brenda Dillon, VP, Product Planning and Development, Key Education Resources

National Student Loan Program (NSLP)

Signing on the Dotted Line - What College Students Need to Know About Contracts

Sunday, 4:15 pm - 5:30 pm
Monday, 2:30 pm - 3:45 pm

The "small print"- it's everywhere you look! And the more credit you seek, the more you'll be asked to "sign on the dotted line". But what is buried in those contracts? Find out today what your cell phone contract, student loan promissory note, rental lease, auto service contract, and credit card agreement really say. Know that the next time you get ready to sign you'll know what to look for, so you can protect yourself and make the very best consumer decisions possible.

Presenter:
Sharon Cabeen, Vice President for Financial Literacy, NSLP

Nelnet

A Comprehensive Website Review

Sunday, 2:30 pm - 3:45 pm

Overview of a typical college's financial aid website section. The focus of the review will be to make the website more user-friendly, help to ultimately improve the student yield, and help achieve recruitment goals. This analysis will improve the college website to guide students and parents through the entire financial aid process by discussing the concepts of personas, usability testing, navigational schemes, and other best practices in effectively communicating the appropriate messages.

Presenter:
Ian Mortimer, Integrated Solutions Technical Specialist, Nelnet

Personal Finance Reporter Roundtable

Tuesday 2:30 pm - 3:45 pm

Here is your chance to interact with the top personal finance and higher education reporters in the country. Find out the latest trends and concerns on paying for college from education-seeking families across the country. Ask your questions and get feedback from the pros in this one hour session.

Presenter:
Eric Solomon, Media Relations Manager, Nelnet

NextStudent

The Finance Behind Financial Aid

Sunday 2:30 pm - 3:45 pm
Tuesday 2:30 pm - 3:45 pm

Not all lenders are banks; some are student loan finance companies who offer competitive loan programs to help families afford the high cost of education. Have you ever wondered about securitized bonds, LIBOR rates and what do investment bankers, underwriters and lawyers have to do with student loans? What about rating agencies, floating-rate returns, auction rates and servicers? These and other entities and terms from the lender side of our business will be shared and discussed.

OneSimpleLoan®

Successfully Manage Student Loan Debt in a World of Ipods, MySpace and Starbucks

Monday, 10:30 am - 11:45 am
Tuesday, 9:00 am - 10:15 am

At this informative and thought-provoking workshop, get insightful suggestions on how to help today's students be responsible borrowers in a world where distractions abound! Best of all, discover the secrets of reducing your school's cohort rate. Learn other innovative strategies, practical tips and useful tools you can use on campus now to prevent delinquent and defaulted student loans - especially defaulted Perkins loans - and, at the same time, help students succeed before, during and after the college experience.

Presenter:
Paul Simino - President and Founder, OneSimpleLoan®

Regent

Raising Financial Aid to a Strategic Imperative: Creating the 21st Century Financial Aid Office

Sunday, 2:30 pm - 3:45 pm
Tuesday 2:30 pm - 3:45 pm

An institution’s community is made up of a diverse group of stakeholders, including its leadership, staff, faculty, funds providers, donors, students and parents. The financial aid office must interact and effectively communicate with them all, especially since the financial aid department at your institution may be managing more money than some of the banks in your city. With more than $134 billion in financial aid disbursed each year across America, financial aid departments’ ability to communicate and manage efficiency, accountability, and reporting is more important than ever. During this session, we will explore several areas to include: key performance indicators and metric management, task and reporting automation, implementing communication mediums, and accurate and timely processing and distribution of financial aid, in order for the financial aid professionals to create a 21st century office.

Presenters:
Peter Brennan, Product Manager, Regent
Leonard Napolitano, Vice President, Regent

Student Loan Xpress

Managing Change: The Next Great Oxymoron

Monday, 4:15 pm - 5:30 pm
Tuesday, 10:45 am - 12 noon

The only constant in your office is change. Your boss expects it, your staff questions it, and you are caught in the middle on a daily basis. Join us to discover your role in the process, develop strategies that will work with your team, and be prepared to be challenged. This program is not for the weak of heart. We will push the envelope.

Presenters:
Terry D. Everson, Senior Vice President of Training and Sales, Student Loan Xpress
Lee Ann Rohmann, Chief Sales Officer, Student Loan Express

SunGard Higher Education

What Every Financial Aid Professional Should Know: The Insider's Guide to Maximizing Your Resources and Improving Institutional Performance

Sunday, 4:15 pm - 5:30 pm
Monday, 2:30 pm - 3:45 pm

Higher education institutions are facing increasing pressures to measure, account for, and improve performance associated with:
- Learning outcomes
- Operational efficiency and administration,
- Funding

Financial aid has always been a critical component of enrollment management, but its importance has grown substantially as performance issues grow in importance and institutional, state, and federal funding continues to decrease.

Hear how the University of South Florida is implementing financial aid technologies to maximize available funds to meet recruitment goals by targeting fund offers, monitoring current acceptance status, and managing fund availability to ensure maximum yield.

Presenter:
Alan Hanson, Manager of Banner Product Management, SunGard Higher Education

Urban Ed Express

Education and Entrepreneurship

Monday, 10:30 am - 11:45 am

Robert L. Johnson, entrepreneur, founder of BET, majority owner of Urban Trust Bank, and Chairman of RLJ Companies, will discuss the role of education in his personal and professional development. He has won countless awards and has been recognized globally for his leadership and success in business. Mr. Johnson will discuss his passion for his "second act", the development of a strong financial services conglomerate with a focus on financial products and wealth creation in African American, Hispanic and other communities. Urban Ed ExpressTM is an affiliate of Urban Trust Bank.

Presenter:
Robert L. Johnson, entrepreneur, founder of BET, majority owner of Urban Trust Bank and Chairman of RLJ Companies

College Access: Motivating Students to Achieve

Tuesday, 9:00 am - 10:15 am

An interactive panel discussion on motivating and inspiring students to seek a college education to achieve career success and create future wealth. What can we do to raise expectations and push students in the right direction? What role is played by escalating education costs and loan indebtedness in the decision to pursue college?

Presenters:
Dwight L. Bush, President & CEO, Urban Trust Bank and UTB Education Finance
Carole A. Valentine, EVP & COO, UTB Education Finance, LLC/Urban Ed Express
Larry Coles, Vice President, UTB Education Finance, LLC/Urban Ed Express
Argelia Rodrigues, President & CEO, DC College Access

Wells Fargo Education Financial Services

Connecting with Students in the Age of Web 2.0

Monday, 10:30 am - 11:45 am
Tuesday, 9:00 am - 10:15 am

Just when you thought you'd mastered email, instant messaging, and texting, along comes Web 2.0: the second generation of Web-based services emphasizing online collaboration.

Wells Fargo is successfully experimenting with Web 2.0 and the 18-24 demographic. From our multi-player virtual world to social networking, podcasting, and blogging, Wells Fargo is the first major financial services company to embrace social media.

Communication is evolving. Learn from an industry innovator how Web 2.0 can help your financial aid office connect with students.

Presenters:
Staci Schiller, Marketing Program Manager, Wells Fargo Education Financial Services
Sioux Falls, SD
Gina Fung, Vice President of Experiential Marketing, Wells Fargo Bank
San Francisco, CA
Ed Terpening, Vice President of Social Media, Wells Fargo Bank
San Francisco, CA