Second Year Representative-at-Large , University of Rochester
Sam Veeder, FAAC®, is the associate dean of college enrollment and director of financial aid at the University of Rochester. Sam has over 27 years of experience in the financial aid profession, previously serving as director of financial aid at Syracuse University, Nazareth College, and Hobart and William Smith Colleges, and as a senior consultant at Scannell & Kurz, Inc. Over the years, she has been actively engaged in state, regional, and national professional organizations. Having chaired multiple committees, and presented and moderated at many conferences, she is also a former president of EASFAA and treasurer of both NYSFAAA and EASFAA, and is chair of the College Board CSS/Financial Aid Assembly Council. Sam is the recipient of the NYSFAAA Citation of Appreciation, NYSFAAA Sister Bernadine Hayes and Rusty Hopkins Service Award, the NYSFAAA Region III Service Award, College Board Middle States Bernard P. Ireland Award, and the EASFAA Leadership Award.