Enrollment management (EM) is a growing trend in higher education, and the unique perspectives of the financial aid office are vital to keeping the needs of students at the forefront. Pathways to Enrollment Management: A Financial Aid Perspective delivers the knowledge and tools you need to fully engage in EM discussions and decision making at your institution. Developed from presentations at the Enrollment Management Pathway of NASFAA's Leadership & Legislative Conference & Expo, this anthology addresses these critical issues and more: - Enrollment management fundamentals - Where financial aid and other departments fit into enrollment management - The enrollment management pyramid - Fiscal realities and tuition discounting - Efficiently and effectively collecting, analyzing, and using data - Responding to ethical dilemmas - Claiming your seat at the enrollment management table Whether you seek a leadership role in EM or simply want to make your views heard, Pathways to Enrollment Management will provide you with the key concepts and background you need to engage in EM discussions at every level.
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