Enrollment Management for Financial Aid Administrators


Date Recorded: March 19, 2020
Duration: 90 minutes
Price: Free for Value Plus and Webinar Package
$120.00 for other members
$240.00 for Non-members

Many financial aid administrators are uniquely qualified to lead enrollment management efforts at colleges and universities, but most vice presidents/vice provosts of enrollment management ascended via admissions. Unfortunately, the training of financial aid professionals focuses so much on the rules that we rarely see ourselves as enrollment leaders who can work in the "gray." This webinar will present a very brief history of enrollment management in colleges and universities and how financial aid administrators can "promote" their skills within the context of an enrollment management division, even if there is no official enrollment management division at your school.

Webinar Goals

  • Understand how and why enrollment management structures have evolved in American colleges and universities;
  • Understand what a sustainable enrollment management system looks like;
  • Understand the different challenges meeting the goals of schools that focus on net tuition revenue generation versus those that focus on a set institutional aid budget;
  • Learn what skills financial aid professionals possess that make us fantastic candidates for leadership in enrollment management;
  • See examples of how the data to which we have access can contribute to an institution's successfully meeting enrollment goals;
  • Address questions about why this topic is important to an individual financial aid administrator's higher education career path.


Forrest StuartForrest Stuart, PhD
Assistant Vice President for Financial Aid
Lafayette College



Dana KellyDana Kelly, Moderator
Vice President of Professional Development & Institutional Compliance




Ocelot (with FATV)
Ocelot is home to the nation's largest community of Artificially Intelligent chatbots for enrollment management and financial aid, reaching over 3 million students across the US. Download Ocelot's "10 Must-Ask Questions When Considering AI Chatbots" guide to prioritize the capabilities needed to meet your access, enrollment, and service goals using AI technology. This guide will give you the framework to evaluate and deploy your AI chatbot initiative.


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If you require any special accommodations for this webinar, please contact us at webinars@nasfaa.org. Accommodations must be requested at least two weeks prior to the live presentation date of the webinar.

Certificate of Attendance

NASFAA provides a printable certificate of attendance to webinar attendees. A certificate is available only to the individual who logs into the webinar console.

Certified Financial Aid Administrator® (CFAA) Recertification Points

This event is eligible for one Certified Financial Aid Administrator® (CFAA) Recertification Point (RP). If you are a CFAA, upload your certificate of attendance to your CFAA Dashboard to receive credit for this event. Learn more.

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