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Exhibit Information & Policies

Exhibit Hall Floor Plan

The floor plan at the Wisconsin Center District, Baird Center will offer excellent booth locations for everyone.


Booth Size

Member Rate

Non-Member Rate

Comp Registrations Included

10 x 10
(may purchase multiple:
10x20, 10x30)




10 x 20




20 x 20




20 x 30





View the full terms and conditions.

Deposits & Payment 

NASFAA requires a non-refundable $1,000 booth deposit at time of order. Full payment was due by May 5, 2024.


Cancellations of exhibit space, conference branding and advertising, or sponsorships must have been sent, in writing, to NASFAA by 5:00 p.m. ET on Friday, April 19, 2024. No refunds will be given after April 19, 2024, unless NASFAA is unable to hold an in-person event, in which case all payments will be refunded in full. No cancellations for sponsorships or advertisements are accepted regardless of date if materials have already been produced.

Gifts and Giveaways On-site

No gift, giveaway, or raffle item may be valued at more than $20.00.

Business Affiliate Seminars

Available exclusively to sponsors who are NASFAA members, sponsors will have the opportunity to present a Business Affiliate Seminar at the conference.

Pre-Conference Attendee Registration List

Exhibitors have the option to rent the pre-conference registration list for $1,000 for a one-time-only use. The list is sent approximately four weeks prior to the conference and will include mailing addresses, but not email addresses.  Contact Carissa Uhlman for more information. 

Meetings, Events, and Hospitality Suites

  • Company meetings may not be scheduled at times that conflict with any NASFAA conference activities, except for those companies that purchase a package with a private meeting room.
  • All requests for meeting space are coordinated through NASFAA. Submit any requests you have in writing directly to Carissa Uhlman.
  • Once approved by NASFAA, all arrangements for the actual meeting — including advance advertising, room set-up, catering in accordance with the established rules, and payment of any charges associated with the function — will be the responsibility of the event host.

Exhibitor Descriptions for Digital & Web

  • NASFAA reserves the right to ask any exhibitor to adjust their listing as NASFAA deems necessary.
  • Companies are not permitted to list social events such as receptions or parties on their information page.
  • Sales by authorized representatives of exhibitors are permitted. However, such sales may only include products or services that are normally marketed by the exhibitor's company. NASFAA will assume no liability for any transactions between exhibitors and exhibit hall participants.
  • NASFAA shall be under no liability for its failure, for any cause, to insert a listing or for any error in any listing.
  • NASFAA reserves the right to review and possibly reject all listings.
  • NASFAA does not guarantee any given level of circulation or readership for its web site.
  • The exhibitor assumes liability for all content, including text and illustrations of published information, and assumes responsibility for any claims arising therefrom made against NASFAA, including costs associated with defending against such a claim. Exhibitor agrees to hold NASFAA harmless for any claims made against it by reason of exhibitor's advertisement.

Rules of Engagement with Institutions 

NASFAA's Code of Conduct states that "No amount of cash, gift, or benefit in excess of a de minimis amount shall be accepted by a financial aid staff member from any financial aid applicant (or his/her family), or from any entity doing business with or seeking to do business with the institution (including service on advisory committees or boards beyond reimbursement for reasonable expenses directly associated with such service)." In some interactions between associate and institutional members, what's acceptable and what's not may be pretty cut and dry, but others might fall into more of a gray area. To help take the guesswork out of these interactions, NASFAA offers the following guidelines:

  • Gifts/giveaways should have no more than $20 value.
  • Joining each other for meals is a standard business practice. If an associate member is to pay for the meal, it should not exceed $20 for breakfast/lunch and $60 for dinner.

Failure to follow the policies above, or other policies listed throughout the exhibitor website, stated or implied, may require a company to remove its exhibit, forfeit contributor privileges, and/or have their membership terminated

If you have any questions, please contact Carissa Uhlman.