today’s news for Friday, January 28, 2022

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David Sheridan

In a book titled "The Agile College – How Institutions Successfully Navigate Demographic Changes," author Nathan D. Grawe examines how demographic changes may impact the market for higher education in the coming years. "It will come as no surprise to anyone in enrollment management when the author points out that the response to market shifts typically falls on admissions and financial aid. Short on students? Recruit more. Yield isn't high enough? Offer more aid," writes David Sheridan, who read the book and shared his opinions of its content with NASFAA. "But the number of students to recruit is shrinking, and the problem with awarding more aid to fix enrollment is that three-quarters of private colleges surveyed by the National Association of College and University Business Officers (NACUBO) in 2018 reported recruitment strategies that prioritize increasing the net revenue." What follows are his takeaways, thoughts, and reflections.

This week on “Off The Cuff,” Justin is joined by Dr. Sandy Baum, a nonresident senior fellow for the Center on Education Data and Policy at the Urban Institute, as they discuss higher education priorities and how in a world of limited resources the federal government can best allocate and target spending. The conversation touches on free community college, debt forgiveness, doubling the Pell Grant, and dives into which of these investments could have the biggest impact on students. Justin and Sandy also cover topical higher education news like recent issues surrounding institutional accountability, student loan repayment plans, and more. Hugh then provides an update on some of the biggest financial aid news on the student loan portfolio, remarks from Education Secretary Miguel Cardona, and highlights profiles of our latest Diversity Leadership Program class.

Education Secretary Miguel Cardona delivered remarks on Thursday touting his vision for the department as he embarks on his second year in the cabinet and the pandemic, equity, affordability, and access continue to dominate the higher education landscape. The Department of Education (ED) characterized the speech as a “major address,” during which Cardona said there is time now for the American education system to reset, address inequities, and turn the crisis imposed by the pandemic into an opportunity.


Each year throughout the month of February, the higher education community, including NASFAA, celebrates Financial Aid Awareness Month, in an effort to provide crucial information to students and families about access to federal, state, and institutional student aid. This year, we want to know how you — financial aid administrators on the ground who see students day in and day out — are spreading awareness. Need some ideas? Utilize social media to spread the word, lead a Q&A session for prospective college students, or host a virtual meet-and-greet for students to interact with your office. Be sure to keep NASFAA in the loop by sharing about your Financial Aid Awareness Month efforts and events on Twitter using the hashtag #FinAidFeb, and by posting photos on our Facebook page.

Join us on February 24 at 2:00 p.m. ET for an upcoming Financial Aid Business Solutions (FABS) webinar, sponsored by Regent Education. Sharon Clough, vice president of financial aid compliance from Regent Education, will take you through the new academic structure of subscription periods and discuss subscription period awarding, disbursing, SAP, R2T4, benefits, challenges, and potential implementation approaches. Register today.

Please join us in congratulating Tara Verrico, formerly the financial aid counselor at Robert Morris University, who is now the director of student financial services at Geneva College. Celebrate your own career developments by completing the "Movers and Shakers" form to share the news with your colleagues.





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