Strategic Enrollment Management Pathway Sessions

Sunday

7:00 - 10:00 pm - Optional Washington, DC Bus Tour

Monday

6:30 - 7:00 am - Exhibitor Set-up

7:00 am - 4:30 pm - Registration Open

7:30 - 8:30 am - Continental Breakfast & Networking

Location: Columbia West

8:40 - 9:00 am - Welcome and Opening Remarks

Location: Columbia 5 & 7

9:00 - 11:00 am - Idea Lab 1: Something Has to Give: Establishing Priorities in Enrollment Management

Location: Columbia 11 & 12

Speaker: Don Hossler, Professor Emeritus, University of Indiana

There are many competing priorities for the time and attention of the Enrollment Management professional. Changing demographics, political pressures, rising tuition, pressure to improve retention, and demands to improve the next class are all examples of the daily tug-of-war. How do you prioritize when everything has priority? This session will include the opportunity for participants to share their pressing issues.

10:00 - 10:20 am - Networking Break

Location: Columbia West

11:00 am - 12:30 pm - Idea Lab 2: Marketing Is So Much More Than Student Recruitment

Location: Columbia 11 & 12

Speaker: Dr. Jim Black, CEO, SEM Works

Enrollment Managers should be involved in decision making for marketing efforts and expenditures for your campus. Many marketing campaigns can have indirect positive influence for student recruitment... marketing concerts on campus, GED advertisements, continuing education, time to register for classes, and billboards featuring alumni nurses, educators, or welders. Do you market at local high school sports events, run newspaper ads supporting veterans at patriotic holidays, or create radio ads featuring current students? Ensure your voice is being heard when decisions are being made for your marketing strategy each year.

12:40 - 2:00 pm - Networking Lunch & Washington Update with Justin Draeger

Location: Columbia 5 & 7

2:10 - 4:30 pm - Idea Lab 3: Retention as a Critical Element in Enrollment Management.

Location: Columbia 11 & 12

Speaker: Don Hossler, Professor Emeritus, University of Indiana

While the recruitment of students is a major focus of enrollment management, institutions also realize that what happens after the student first enrolls on campus impacts whether that student ultimately completes their degree objective. And with it being more cost effective to retain an enrolled student, versus recruit a new student, and students having many options for continuing their education, it is fiscally responsible to ensure that there is a focus on retention of students. You don´t want them to drop out, or to transfer. In this session, our presenters will share information on how best to retain students at your institution, and how financial aid plays an integral role in taking students from the freshmen year of enrollment, through to graduation.

3:00 - 3:20 pm - Networking Break

Location: Columbia 5 & 7

4:30 - 6:00 pm - Un-Wine'd Networking Reception at the Hotel

Location: Columbia West

Dinner and Evening on Your Own

Tuesday

7:30 - 8:30 am - Continental Breakfast & Networking

8:40 - 10:00 am - Idea Lab 4: Hot Topics in Enrollment Management (Combined with Fundamentals of EM Pathway)

Location: Columbia 5 & 7

Speakers: Craig Cornell, Senior Vice Provost for Strategic Enrollment Management, Ohio University & Dr. Forrest Stuart, Associate Vice President for Enrollment Management and Director of Financial Aid, Furman University
Moderator: Justin Draeger, President & CEO, NASFAA

This session will take current "hot" topics in enrollment management and have presenters debate differing viewpoints. Participants will then have the opportunity to discuss these topics in small groups and share their thoughts back to the larger group using polling software.

10:00 - 10:20 am - Networking Break

Location: Columbia West

10:20 am - 12:00 pm - Idea Lab 5: A View of What We Do from Outside of the EM Organizational Chart

Location: Columbia 11 & 12

Speaker: Jessica L. Waters, J.D., Dean of Undergraduate Education, Vice Provost for Academic Student Success, American University & Dr. Noemí Crespo Rice, Assistant Dean of Student Affairs, The Johns Hopkins University Paul H. Nitze School of Advanced International Studies

Often the success or failure of an enrollment management plan at an institution depends entirely on how that plan is integrated campus wide. We have identified three key areas of strategic partnership for enrollment managers: Student Affairs, Bursar/Student Accounts and Academic Affairs. Three panelists from these three areas will join us to discuss their perceptions of enrollment management on their campuses. How do they work together successfully? What areas can be difficult? What are best practices for effective communication between these disparate units with an eye towards student success?

12:00 - 1:20 pm - Lunch - The Future of Work

Location: Columbia 5 & 7

1:30 - 3:00 pm - Idea Lab 6: Managing Data Challenges in a Competitive Environment

Location: Columbia 11 & 12

Speaker: Dr. Tom Green, Associate Executive Director, Consulting and SEM, AACRAO

Data is a central component of being successful in managing enrollments on college campuses. How do institutions effectively identify data that might be scattered across campus, store it in a manner that makes it serviceable to the institution and transform these bytes of information into something useful at the functional level? Managing these challenges in a strategic manner will make the difference between simply surviving in a competitive environment to thriving.

3:00 - 3:20 pm - Networking Break

Location: Columbia West

3:20 - 4:20 pm - Idea Lab 7: Remaining Ethical in an Increasingly Competitive Environment

Location: Columbia 11 & 12

Speaker: Dr. Sharon Alston, Vice Provost for Undergraduate Enrollment, American University

Enrollment managers face intense pressure from many different directions, both on-campus and off-campus. This session will help participants develop their ability to make distinctions between competing options, clarify goals, and consider consequences. This panel discussion will explore the relationships and competing interests between enrollment management and other campus stakeholders.

3:20 - 4:20 pm - Exhibitor Breakdown

4:30 - 5:30 pm - Preparing for Your Hill Visit

Location: Columbia 5 & 7

Dinner and Evening on Your Own

Wednesday

8:00 am - 12:30 pm - Hill Visit

12:30 - 1:00 pm - Lunch on Your Own

1:00 - 2:00 pm - Hill Visit Debrief

Publication Date: 11/30/2017

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