Strategic Enrollment Management Pathway Sessions

Monday, February 14, 2022

Prior to 8:30 a.m. - Breakfast on Your Own

Don't forget to allot some time before the first session starts to go grab breakfast from a coffee shop using your NASFAA-provided gift card.

8:30 a.m. - 9:20 a.m. - Opening Session: Welcome Remarks and Washington Update

Speakers: Brent Tener, NASFAA national chair, and Justin Draeger, NASFAA president & CEO

9:20 a.m. - 9:30 a.m. - Break (Sponsored by Earnest)

9:30 a.m. - 11:00 a.m. ET - Idea Lab #1: Leveraging Data Across the Enrollment Enterprise to Inform Executive-Level Decision Making

Speaker: Scott Owczarek, associate vice provost for enrollment management and university registrar at University of Wisconsin-Madison

"Data-driven," "data-informed decision-making," and "keen data analysis" are some of the buzzwords used in position descriptions for senior enrollment leaders. But what do these terms mean? How do we truly leverage data across the enrollment enterprise for better decision making? How do we use data to help make decisions that will directly impact students? How do we use data to support diversity, inclusion, and equity efforts? Learn from senior enrollment leaders about how they've built data infrastructures across their institutions and the pitfalls of such projects. 

11:00 a.m. - 12:30 p.m. ET - Idea Lab #2: Serving All Students — Looking Across the Landscape of Student Types to Assess and Meet Their Needs

Speakers: Dr. Keyimani Alford, dean of student access and success at Madison Area Technical College  and Brian Dixon, associate vice provost for student aid and affordability at University of Texas at Austin

We know that there isn't a "one size fits all" approach to our own human experiences but do our models of service for students take this approach? How do we develop the tools needed to assess student needs, from pre-admit through enrolled, and how do we leverage support within our divisions and across our campus and community in ways that have positive impacts for our students? We'll hear innovative, practical, and even low-cost ways to make a big impact on enrollment and student success. 

12:30 p.m. - 1:45 p.m. ET - Lunch Break

This time is allotted for lunchtime. We recommend taking 30 to 45 minutes to grab food nearby and eat — whether in your hotel room or in a public space in the hotel, depending on your comfort level. Please note, conference meeting rooms will be closed during the lunch break. We encourage you to use the remaining time to head to the Exhibit Area to network with other attendees and our event vendors.

1:45 p.m. - 3:15 p.m. ET - Idea Lab #3: Access — What Does This Look Like From a Holistic SEM Perspective?

Speakers: Chuck Knepfle, vice president for enrollment management at Portland State University; Vanessa Hutchinson, vice president of admissions and financial aid at Union Theological Seminary

Financial aid leaders understand access very well — it's their job! But what does access mean for senior enrollment leaders beyond talking points or good press? How does one juggle the demand for higher net tuition revenue but maintain the access mission of their institution? What does access to higher education mean for student and institutional outcomes? This is an opportunity to get big picture ideas on how to best promote access and investment in student outcomes for your role and your institution.

3:15 p.m. - 3:30 p.m. - Break (Sponsored by Earnest)

3:30 p.m. - 5:00 p.m. ET - Idea Lab #4: Enrollment Leadership — What's Different/New?

Speakers: Rachelle Feldman, interim vice provost of enrollment at University of North Carolina at Chapel Hill; Angela Johnson, vice president of enrollment management at Cuyahoga Community College; and Christine McGuire, vice president and associate provost for enrollment & student administration at Boston University

Join us for this closed-door, confidential, and open discussion with financial aid leaders who have transitioned into the senior enrollment leader position. They'll share what financial aid experience helps them most in their current role, what they were most or least prepared for in the new role, what they wish they would have asked or done during the hiring discussions, and how they are finding the role now. This is a real-talk session designed for high engagement and open discussion. 

5:00 p.m. - 6:30 p.m. ET - Networking Reception for Conference Attendees and Exhibitors (Sponsored by Edquity)

Tuesday, February 15, 2022

Prior to 8:30 a.m. - Breakfast on Your Own

Don't forget to allot some time before the first session starts to go grab breakfast from a coffee shop using your NASFAA-provided gift card.

8:30 a.m. - 9:45 a.m. ET - General Session

Speaker: A.B. Stoddard, Associate Editor and Columnist, RealClearPolitics

9:45 a.m. - 10:00 a.m. ET - Break (Sponsored by Earnest)

10:00 a.m. - 11:30 a.m. ET - Idea Lab #5: EM Organizational Structures — What Do They Look Like and Why? What Might Be More or Less Optimal?

Speakers: Lisa Krieg, associate vice president & director of enrollment services and international programs at Carnegie Mellon University; and Chuck Knepfle, vice president for enrollment management at Portland State University

What makes sense? Where should I report? Is my organization common, effective, or even market-based? How do I know what structure makes sense both in and outside of my institution? How do I navigate my campus politics when making a case for an organizational realignment? In this session enrollment professionals from a diversity of institution sizes, types, and needs will share how they developed their structures. You'll learn directly from them about what works best and what may not work well at all.

11:30 a.m. - 1:00 p.m. ET - Lunch Break

Ninety minutes are allotted for lunchtime. We recommend taking 30 to 45 minutes to grab food nearby and eat — whether in your hotel room or in a public space in the hotel, depending on your comfort level. Please note, conference meeting rooms will be closed during the lunch break. We encourage you to use the remaining 45 to 60 minutes to head to the Exhibit Area to network with other attendees and our event vendors.

1:00 - 2:30 p.m. ET - Idea Lab #6: Communications & the Digital Landscape

Speakers: David Gastwirth, vice president of online education and learning innovation  at Union Theological Seminary; Karla Weber Wandel, communications manager at University of Wisconsin-Madison; and Kelly Farmer, executive director of admissions at Johns Hopkins University

How have communications and modality changed during COVID-19 and what does this mean for enrollment, recruitment, and how our teams work? This session will focus on communication in today's landscape.

2:30 p.m. - 2:45 p.m. ET - Break (Sponsored by Earnest)

2:45 p.m. - 4:15 p.m. ET - Idea Lab #7: Open Forum

Confidential, real, and relatable. What's on your mind and what keeps us up at night? What are we really facing and how do we begin to tackle it? Engage with our panel in this frank conversation.

4:15 p.m. - 5:00 p.m. - Department of Education Updates & FAFSA Simplification

This will be an informal conversation with colleagues from the U.S. Department of Education (ED) about current happenings at ED with an emphasis on significant upcoming federal methodology and FAFSA changes.

5:00 p.m. - 5:30 p.m. - Hill Visit Briefing With Q&A

Wednesday, February 16, 2022

8:00 a.m. - 12:30 p.m. ET - Hill Visits

Location: Capitol Hill or Virtual

1:00 p.m. - 2:00 p.m. ET - Hill Visit Debrief

Location: Mayflower Hotel

Publication Date: 2/10/2022

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