Fit and Function of Enrollment Management 3:15 - 4:15 p.m.
By Joelle Fredman, NASFAA Staff Reporter
As institutions place an increasingly greater emphasis on enrollment management, the financial aid office has a large role to play in helping schools meet their recruiting goals while ensuring students are well-served, financial aid professionals told NASFAA members Monday afternoon.
Dr. Forrest Stuart, the associate vice president for enrollment management and director of financial aid at Furman University, and Anthony P. Jones, the director of financial aid at Appalachian State University, said that financial aid offices should insert themselves into their institutions' conversations around enrollment strategies because they have unique and valuable perspectives that the broader institution does not have — direct interaction with students.
Jones said that financial aid offices need to recognize that this is a “skill [that] isn’t there in any other office.”
They explained that financial aid offices should use data they collect on students to back their claims on how different financial aid and programs help students complete degrees or increase diversity on campus by helping low-income students succeed, thereby helping institutions meet their various enrollment goals. Jones suggested aid administrators “anticipate the questions you may have and have the data to back them.”
They also emphasized that it is crucial for financial aid offices to be well-versed in their institutions' enrollment goals and “cultural norms” in order to make their case for funding.
Publication Date: 6/25/2018
Related Content
Academic Calendars In Action Webinar Handout
Strategic Enrollment Management Pathway Sessions
Lawmakers Discuss Solutions for College Pricing Transparency
Financial Value Transparency and Gainful Employment Reporting
NASFAA 2025 Virtual Conference: Enrollment Management Essentials Handout
ED Releases More Guidance After DEI Dear Colleague Letter
Freshman Enrollment Increased Among All Demographics This Fall
College Freshman Enrollment Is Actually Up After Error Found in Preliminary Research
Panel Explores How the 2024-25 FAFSA Impacted College Freshmen Enrollment
Financial Aid Leadership in Strategic Enrollment Management
Financial Aid Leadership in Strategic Enrollment Management: e-Reader
Supreme Court Strikes Down Race-Conscious Admissions Policies
Survey: Financial Barriers Are The Biggest Reasons Why People Don’t Enroll in Higher Education
Average Tuition Discounting Rates at Private Institutions Hit New Record High, NACUBO Report Finds
Pop Quiz - How Do We Resolve Comment Code 359 for Unusual Enrollment History?
New Report Documents Persistent Inequities and Worsening Attainment Trends in Higher Ed
New Report Highlights Mental Health, Cost as Risks to Student Enrollment During Pandemic
Cardona and Kvaal Discuss Worrisome Enrollment Trends as Higher Ed Looks to Rebound
Higher Ed Enrollment Sees 5.1% Decline Since Onset of the Pandemic
Snapshot: FAFSA Tracker Shows Potential for Snowballing Enrollment Decline
Enrollment Management Algorithms Could Worsen Higher Ed Crises
New Data Shows Varying Rates of Decline for Student Transfers
Campus Leaders Share Perspective on Higher Ed’s Post-Pandemic Landscape
California Higher Ed Students Reflect on Pandemic’s Impact
Finalized Spring Enrollment Numbers Shows Significant Drop
New College Board Report Offers Snapshot Into College Enrollment and Retention
College Enrollment Data Shows Worsening Outlook
Demographic Changes and Pandemic Fallout Could Alter Higher Ed Enrollment Trends
College Enrollment Trends Worsening as Pandemic Continues, New Report Finds
Q&A With Higher Education Author Jeff Selingo: “Who Gets In & Why”
Using Data to Drive Enrollment Decisions: The Impact of COVID-19
Support for Higher Ed Remains Strong, Despite Uncertainty for Fall Enrollments, Survey Finds
‘Summer Melt’ Intensifies Amid Global Pandemic
Decision Day Still Looming as Viral Outbreak Delays College Admissions Process
FAFSA Renewal Declines Have More Than Doubled Since Before Pandemic
Toaster Ovens, Porcelain Fixtures, and Students, Oh My!
Episode 4: Is Enrollment Management a Friend or Foe to Financial Aid Leadership?
College Presidents Turning Attention to Enrollment Management
Survey: College Presidents Increasingly Concerned With Enrollment Management, Aid
Growing Enrollment Management Industry Could Hurt Disadvantaged Students
Advertisement