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Innovation Hall

Stop by the Exhibit/Innovation Hall, located in Exhibit Hall D on the third floor of the Baird Center, to learn about financial aid products and services from our esteemed exhibitors. There will be more than 60 exhibitors in attendance! Learn more about our Exhibitors and Sponsors and preview the exhibit hall floor plan

Innovation Hall MapCheck out our special lounges: 

Gaming Lounge (Sponsored by SoFi) 


  • Casino Night on Sunday
  • Pool Table, Dart Board, and Electronic Basketball
  • Complimentary Shoeshine Station
  • Brand Your Own Golf Balls
  • Massage Chair
  • Putt-Putt Green
  • Charging Station

Relax and Recharge Lounge (Sponsored by Oracle Student) 


  • Massage Therapists (Complimentary chair massages will be available on a first come, first serve basis)
  • Fruit-Infused Water
  • Charging Station

Coffee Lounge (Sponsored by Earnest) 


  • Coffee Baristas Serving Complimentary Coffee
  • Live Music
  • Charging Station

Photo Lounge (Sponsored by Blue Icon Advisors) 


  • Complimentary Professional Headshots
  • Mirror Photobooth for Selfies
  • Milwaukee Backdrop
  • Massage Chair
  • Charging Station

In the back of the Exhibit/Innovation Hall, you’ll find two breakout rooms: Innovation Stage A and Innovation Stage B. There will also be plenty of tables and chairs you can use for meals and chatting with your colleagues. 

The "Ask a Fed" table in the Exhibit/Innovation Hall will allow attendees to discuss Title IV-related questions, such as policy guidance, administrative procedures, and operational requirements, with an experienced ED staff member. (Booth 635) 

Exhibit/Innovation Hall Schedule 

Sunday, June 16

  • Exhibitor move-in: 6:00 a.m. - 2:00 p.m. 
    • Also on Saturday, June 15, 3:00 p.m. - 6:00 p.m.
  • Hall Open: 2:00 p.m. - 4:00 p.m. 
  • Welcome Reception in Exhibit/Innovation Hall (sponsored by NASFAA Communities) - 5:45 p.m. - 7:30 p.m. 
    • Light hors d'oeuvres and drinks will be served 
    • Stop by the Gaming Lounge for fun Father’s Day activities including a casino night 

Monday, June 17

  • Hall Open: 9:30 a.m. - 4:15 p.m. 
  • Morning Break: 9:30 a.m. - 10:00 a.m. 
  • Afternoon Break: 2:30 p.m. - 3:30 p.m. 

Tuesday, June 18

  • Hall Open: 10:00 a.m. - 4:30 p.m.
  • Morning Break: 10:00 a.m. - 11:15 a.m. 
  • Afternoon Break: 2:30 p.m. - 3:30 p.m. 
  • Exhibitor Breakdown and move-out: 4:30 p.m. - 7:00 p.m.