Three sponsorship levels (Platinum, Gold, and Silver) are available to promote your brand and showcase new products to NASFAA members even before you set up your exhibit at Gaylord National Resort & Convention Center.
Not sure which level is right for you? Call Mary Nokes at (202)785-6958 or email firstname.lastname@example.org. Let's discuss your goals. Together we'll build the appropriate package to effectively deliver your marketing message.
*NEW for 2021* Platinum sponsorships deposit are due by Dec. 1, 2020. Fifty percent of sponsorship is due. This deposit is non-refundable. Each sponsor will receive advertising slots on NASFAA website, Today's News newsletter promotion, National and Leadership Conference website logo placement, listing on emails going to members, and more. The balance of the deposit is due April 16, 2021. We are currently planning an on-site conference, however in the event that an on-site event becomes impractical, NASFAA may need to pivot to an online training format, in which case the deposit will be applied to the new conference format.
All Sponsorship Level Benefits
- A sponsorship item (one) from corresponding level from the list below.
- Logo (Platinum and Gold) or a listing (Silver) in the conference app, on on-site signage, on the website sponsor page, and on on-site screens at the opening session and awards lunch.
- Post-conference registration list sent immediately after the conference.
- May indicate new product or service on conference website.
- May host a Learning Lounge presentation (included for Platinum; Silver and Gold-$800)
Gold and Platinum Level Sponsorship Additional Benefits
- Logo on conference homepage
- Company name will be listed on emails to conference attendees
- Recognition in two mentions in our Today's News daily newsletter with links to your website
- Pre-conference registration list one month before conference
Platinum Sponsorship Level Additional Benefits
- May choose either a Private Meeting Room (PMR) or a Financial Aid Business Seminar (FABS) at no charge
- May choose a PMR or a FABS as an additional marketing item at an additional cost (see chart below)
- May give one Learning Lounge presentation at no charge.
- One invitation to the State and Regional Presidents Lunch
Step One: Choose a Sponsorship Level
Note: Non-members pay a 30% premium on fees listed.
Step Two: Select Item/Event Sponsorships
*NEW for 2021* Sponsorship items will be confirmed in February 2021. Hotel safety and health restrictions will be reviewed six months and three months before the conference so that information is as current as possible. Each sponsorship level has items and events included with that sponsorship. Once you select your sponsorship level, choose an item/event below. Confirmation of sponsorship item after initial deposit is paid for Platinum sponsorships.
Platinum Sponsors (select one)
- Badge Lanyards - All attendees will wear their badge lanyards throughout the conference, making this one of the most visible opportunities. Your company name will be imprinted on the lanyard alongside NASFAA's name.
- Conference Registration Bags - Display your company name or logo with the NASFAA logo on each bag available at registration.
- Conference App - Your company will have exclusive advertising in the mobile app available to all attendees. We will highlight your company as a top sponsor of NASFAA in the mobile app and in materials promoting the mobile app to attendees.
- Cooling Towels - Lots of fun brand exposure on a great product for walking and running in the hot summer days. Size: 12" x 31" with a significant imprint area for your logo along with NASFAA logo (5" x 10").
- NASFAA Live & On-Demand Videos - Reach both on-site attendees and attendees unable to attend in person. NASFAA will livestream three concurrent sessions per session time slot as well as all general sessions (Total: 24 break-out and 4 general sessions) and will offer on-demand access to these recorded sessions post-conference. Your company will receive brand advertising on all NASFAA Live informational webpages, promotion prior to and during the event in all marketing and reminder emails, and your logo will be displayed as part of the streaming template. All in-person attendees will have access to the on-demand videos post-conference. Off-site attendees will have access to both the livestreaming and the post-conference on-demand recordings.
- Relax and Recharge Lounges - Sponsor one of these two lounges within the exhibit hall (20 x 20 spaces - exact locations TBD). Expected set up is: Each lounge will be set with tables and chairs and a water station where attendees can chat with colleagues or relax between visiting booths or recharge their wireless devices. A sign hanging above the lounge will display your logo. You may provide brochures, writing pads and pens for the area at your company's expense. Please note: This setup may be altered for hotel safety and health restrictions may apply.
- Water Bottles - Keep attendees hydrated by providing water bottles to attendees as they check in at registration. NASFAA will provide coolers throughout the convention center for attendees to refill their water. Please note: hotel safety and health procedures will be in place and instead of reusable water bottles, the hotel may be providing water in individual bottles that a sponsor can choose. Bottled water may not be individually branded, but signage throughout the conference center will thank the sponsor.
- Wi-Fi - Free internet access is the service most requested by NASFAA attendees. This sponsorship is certain to garner your company much positive attention. As the sponsor of Wi-Fi access, your company will be recognized on the internet access screen all attendees must view to log onto the internet, on Wi-Fi log-in instructions on conference badges, on signage, and anywhere else the Wi-Fi access code is given.
Gold Sponsors (select one)
- Schedule-at-a-Glance - Each attendee uses the printed Schedule-at-a-Glance to navigate their way through the conference daily. Your logo will be displayed on the front cover.
- Monday Night Opening Reception in Exhibit Hall - Signage in the hall and noted in the program. You can provide napkins or a gift ($10 or less) at your company's expense.
- Notepads - Notepads will be available to attendees. As the sponsor, your company logo will be imprinted on each page of the notepad, along with the NASFAA logo.
- Tuesday and Wednesday Morning Beverage Breaks - These breaks will be set in the exhibit hall and near sessions. Your company will be recognized on signage, in the Schedule-at-a-Glance printed piece, conference app, and has the option to provide logo-printed napkins (at your company's expense).
- Tuesday Networking Lunch in the Exhibit Hall - Your company will be recognized on lunch signs, in the Schedule-at-a-Glance printed piece, and on the schedule in the conference app.
- Tuesday, Wednesday, and Thursday "Grab and Go" Coffee & Pastry - Attendees will thank you for their morning coffee and pastry. Your company will receive recognition on the schedule in the conference app and signs in the food area. Please note: this may change as the hotel advises on safety and health procedures.
- Twitter - As the official Twitter sponsor of the NASFAA 2021 national conference, you will be recognized on the conference website, on NASFAA's Twitter feed, and in tweets and promotional materials sent by NASFAA to attendees prior to the conference. There will also be a monitor, branded with your company logo, displayed near a high-traffic area at the conference, which will show a livestream of tweets throughout the conference.
- Wednesday Lunch (Business Lunch and Awards) - Your company will be recognized on the large screens, lunch signs, on the schedule, and from the podium, and you will have the opportunity to provide a gift or literature packet (at company's expense). Gifts and giveaways (not more than $20 value total) are an option at the company's expense.
Silver Sponsors (select one)
- Cleaning Cloth - For glasses and all your digital devices, everyone needs them for home and office. Measuring almost 6" x 6" with your imprint on one full side in full color along with the NASFAA logo.
- First-Time Attendee Experience - As the sponsor of the first-time attendee experience package you will be recognized at various events throughout the conference designed to welcome our first-time attendees. This package includes:
- Your logo listed on the "First-Timers" page on the NASFAA conference website.
- Recognition at the "First-Time Conference Attendees Kick-off Networking Event" on Monday afternoon. As the sponsor, you can provide materials to be distributed during this event.
- Luggage tags - Your logo will be printed along with NASFAA's conference logo.
- Pens - Company provides pens with your logo for attendees. Approximately 2,300 required.
- Photo Booth - Company logo with NASFAA logo on photo booth/pictures at Sunday night opening reception.
Sponsorship Benefit Details
Financial Aid Business Solutions (FABS) Seminar
Receive two 60-minute seminar time slots to promote your expertise and/or your products and services. Each seminar must be approved by NASFAA; NASFAA reserves the right to limit the number of participating organizations of any type (e.g. lenders, software companies, etc.), or to limit seminars on the same topic. FABS are held concurrently with interest sessions and are listed in the conference app and the printed Schedule-at-a-Glance. Your sponsorship level determines the cost. You may present the same topic twice or two different topics. Please submit your FABS topic online by April 16, 2021.
Private Meeting Room (PMR)
A meeting room in the Gaylord National Resort & Convention Center for your exclusive use Sunday through Tuesday. Room set and catering should be ordered directly through the Gaylord's catering office. Internet and electrical needs should be ordered through vendors in the User Portal (Exhibitor's Corner) using the Service Kit instructions. The room will be empty unless you provide specifications to the hotel. Once the PMR is paid for, you will receive the contact name at the Gaylord for more details on room set up. Please contact Mary Nokes for room location.