Sessions & Speakers

Samantha Veeder Associate Dean of College Enrollment/Director of Financial Aid, University of Rochester Sam is the Associate Dean of College Enrollment and Director of Financial Aid at University of Rochester, a private institution and top-tier research university with total enrollment over 6,000 undergraduates and nearly 4,700 graduate students and total administered financial aid of over $330 million. Sam has over 30 years of experience in the financial aid profession, previously serving as director of financial aid at Syracuse University, Nazareth College, Hobart & William Smith Colleges and Keuka College and as a senior consultant at Scannell & Kurz, Inc. Over the years, she has been active in state, regional, and national professional organizations. She has served as Treasurer of both NYSFAAA and EASFAA, President of EASFAA, and is Past-Chair of the College Board CSS/Financial Aid Assembly Council. Sam is the recipient of the NYSFAAA Citation of Appreciation, NYSFAAA Sister Bernadine Hayes and Rusty Hopkins Service Award, the NYSFAAA Region III Service Award, the College Board Bernard P. Ireland Recognition Award, and the EASFAA Leadership Award. Sam is a frequent presenter at financial aid nights, workshops and conferences particularly on technology, financial aid, and enrollment management topics. Sam is a graduate of Ithaca College with a B.S. in Health Services Administration and Nazareth College with a M.S. in Management.