SOE Now Administered by Blue Icon Advisors

By Mindy Eline, Vice President of NASFAA Business Services and Executive Director of Blue Icon Advisors

Starting July 1, 2021, NASFAA’s Standards of Excellence (SOE) Review Program will be administered by Blue Icon Advisors, NASFAA’s wholly owned consulting subsidiary. 

NASFAA has provided the SOE program to members for over 20 years. The purpose of the SOE program and the value schools receive will not change with Blue Icon. SOE reviews will still be conducted by a team of currently practicing financial aid administrators and will provide a holistic evaluation of schools’ financial aid administration. 

The change will benefit NASFAA members who inquire about services from SOE and Blue Icon. Going forward, schools will be able to submit one request for information, have one point of contact, and receive one, comprehensive proposal with multiple options. 

“The services offered by SOE and Blue Icon complement each other,” said NASFAA President Justin Draeger. “This administrative change will make it easier for schools to explore which services best meet their needs by giving them one point of contact at Blue Icon.” 

If you are interested in scheduling an SOE review this fall or exploring a project with Blue Icon Advisors, please complete the online request form.


Publication Date: 7/1/2021

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