Pathways to Enrollment Management

Pathways to Enrollment ManagementEnrollment management (EM) is a growing trend in higher education, and the unique perspectives of the financial aid office are vital to keeping the needs of students at the forefront. Pathways to Enrollment Management: A Financial Aid Perspective delivers the knowledge and tools you need to fully engage in EM discussions and decision making at your institution. Developed from presentations at the Enrollment Management Pathway of NASFAA's Leadership & Legislative Conference & Expo, this anthology addresses these critical issues and more:

  • Enrollment management fundamentals
  • Where financial aid and other departments fit into enrollment management
  • The enrollment management pyramid
  • Fiscal realities and tuition discounting
  • Efficiently and effectively collecting, analyzing, and using data
  • Responding to ethical dilemmas
  • Claiming your seat at the enrollment management table

Whether you seek a leadership role in EM or simply want to make your views heard, Pathways to Enrollment Management will provide you with the key concepts and background you need to engage in EM discussions at every level.


You're the Director: A Guide to Leadership in Student Financial Aid

You're the DirectorWhether you’re the financial aid director or an understudy rehearsing for the leading role, You’re the Director: A Guide to Leadership in Student Financial Aid (2nd edition) can help. In this anthology, written by and for financial aid professionals, you will find guidance on leadership, long-term planning, crisis management, budgeting, hiring, and so much more. This book is a must-have for new and aspiring financial aid professionals, as well as for seasoned financial aid directors seeking to improve their leadership skills.

This fully revised and updated second edition of the 2012 classic from NASFAA features five brand new chapters:

  • Developing Your Star Qualities: Preparing Yourself to Become the Director
  • Setting Priorities in Your First Year as Director
  • A Seat at the Table: How to Bring the Financial Aid Office into Institutional Discussions
  • Bringing Up Boss: Cultivating a Positive Relationship with Your Brand New Supervisor
  • Seven Mistakes New Directors Make (And How to Avoid Them)

Either way, you’re guaranteed to steal the show.


The Art and Science of Student Aid Administration in the 21st Century

Art & Science of Student Aid AdministrationWho should pay for college? Who should be helped? How long should assistance last? Published in 2010, this book by student aid veteran Joseph A. Russo explores these and many other fundamental questions in financing American postsecondary education. Each chapter takes on an important topic and reviews and highlights various aspects of the student aid, such as its history, the concept of need, tax policies, special challenges, future issues, and much more.

About the Author

Joseph A. Russo, former director of student financial strategies at the University of Notre Dame, is the author or coauthor of three books and dozens of professional articles, and has testified before the U.S. Congress on major student aid public policy issues. He served as editor of NASFAA’s Journal of Student Financial Aid for 21 years.

Get your copy as a gift when you make a contribution of $50 or more to the Dallas Martin Endowment for Public Policy and Student Aid.


Or, place a bulk order.


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