NASFAA Urges Schools to Expand Outreach During Financial Aid Awareness Month

NASFAA’s Resources Can Help Financial Aid Professionals Showcase Aid Opportunities to Students Throughout “#FinAidFeb.”

February 12, 2020 — Each year, millions of students are able to access higher education with the help of financial aid like the federal Pell Grant, or scholarships from states, private sources, and colleges and universities. At the same time, however, too many students continue to abandon their pursuit of a college degree because they don’t believe they can afford it. 

As a postsecondary credential becomes increasingly important to compete in the workforce, the National Association of Student Financial Aid Administrators (NASFAA) joins the higher education community to celebrate Financial Aid Awareness Month to spread information and resources about the myriad opportunities available to help students and parents pay for school.  

Throughout the month of February, NASFAA is taking to social media and encouraging financial aid professionals to share helpful infographics and student-facing resources online — using the hashtag #FinAidFeb — to both showcase the success of various financial aid programs, and highlight how much work remains to make college a reality for more learners. Students and parents can also find resources online from NASFAA, including a list of FAFSA Tips and Common Mistakes to Avoid, as well as a Frequently Asked Questions page with information about the FAFSA.

“We know that financial aid professionals work tirelessly year-round to ensure students and parents understand their options for federal, state, and institutional aid. Financial Aid Awareness Month is a tremendous opportunity for the rest of the higher education community to support those efforts and help spread the message that we are here to assist families as they navigate the financial aid process,” said NASFAA National Chair Paula Luff. “I encourage my colleagues to use this month to expand their outreach efforts to students and other campus partners to continue to advocate for increased funding for crucial aid programs.  

To request an interview with a NASFAA spokesperson to discuss our #FinAidFeb campaign, or why increasing financial awareness is critical, please email Allie Arcese at [email protected] or call (202) 785-6954.


The National Association of Student Financial Aid Administrators (NASFAA) is a nonprofit membership organization that represents more than 28,000 financial aid professionals at nearly 3,000 colleges, universities, and career schools across the country. NASFAA member institutions serve nine out of every ten undergraduates in the United States. Based in Washington, D.C., NASFAA is the only national association with a primary focus on student aid legislation, regulatory analysis, and training for financial aid administrators. For more information, visit

Publication Date: 2/12/2020

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