Now that you've set your goals, done your research, created your diversity initiative, secured your speakers and determined how best to connect mentors and mentees, it's time to consider the best ways to communicate all of this to the audiences that need the information. Some tips to keep in mind:
- Make a list of all possible audiences for this information. Your key audience is likely potential or prospective program participants, but also possible speakers from inside and outside your association, mentors, Board leadership, and the association membership at large, to name a few.
- Craft your key messages; keeping them as direct and simple as possible, and use these messages consistently throughout all communications.
- Make sure your messages answer the most important questions, such as: What is the purpose of your association's diversity program? What benefits will participants receive? What key information do your audiences need to know to get involved?
- Utilize all existing communications channels to get the message out, e.g. state/regional list-servs, websites, social media, blogs. Think about ways to use your institutional communications channels, as appropriate and in keeping with your school's communications policies.
- In any messaging you craft, be intentional and direct in discussing the value diversity, inclusion, and representation
- Be consistent and thorough in your outreach - make sure all stakeholders receive the information they need.
- In all communications, emphasize continuity and forward progression - creating diverse and inclusive environments is an ongoing process, not a one-year effort.
- Convey the value of involvement for individuals and also for the campus - and ultimately students.
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