NASFAA Urges Higher Ed Community to Join in Financial Aid Awareness Month Advocacy

NASFAA’s Resources Can Help Financial Aid Professionals Showcase Aid Opportunities to Students Throughout “#FinAidFeb.”

Contact: Allie Arcese
Managing Editor, NASFAA
(202) 785-6954 
[email protected]

WASHINGTON, DC, FEBRUARY 18, 2022 — Each year, students leave millions of dollars of financial aid for college on the table, often because they never apply, incorrectly assuming they will not qualify. The situation has become even more critical in the last two years, as families struggle with the repercussions of the global pandemic and many students abandon their college pursuits altogether, as seen by the declining rates of completion of the Free Application for Federal Student Aid (FAFSA) and plunging college enrollment rates.

Throughout the month of February, the National Association of Student Financial Aid Administrators (NASFAA) joins the higher education community to celebrate Financial Aid Awareness Month and spread information and resources about the myriad opportunities available to help students and parents pay for school.  

NASFAA and college financial aid offices across the country have been taking to social media and encouraging financial aid professionals to share helpful infographics and student-facing resources online — using the hashtag #FinAidFeb — to both showcase the success of various financial aid programs, and highlight how much work remains to make college a reality for more learners. Students and parents can also find resources online from NASFAA, including a list of FAFSA Tips and Common Mistakes to Avoid, as well as a Frequently Asked Questions page with information about the FAFSA.

“Financial aid professionals give their all, day in and day out, to make sure students and families have the information they need to make informed decisions about paying for college. This work has become even more acute in the last two years, as families across the country have felt the personal and economic impact of the pandemic,” said NASFAA National Chair Brent Tener, director of student financial aid and scholarships at Vanderbilt University. “Financial Aid Awareness Month is an excellent opportunity for everyone in the higher education community — including financial aid professionals — to double-down on their efforts to reach students and families, and partner with others on campus to advocate for policies that increase student access to and success in postsecondary education.” 

To request an interview with a NASFAA spokesperson to discuss Financial Aid Awareness Month, or why increasing financial aid awareness is critical, please email Allie Arcese at [email protected] or call (202) 785-6954.


The National Association of Student Financial Aid Administrators (NASFAA) is a nonprofit membership organization that represents more than 28,000 financial aid professionals at nearly 3,000 colleges, universities, and career schools across the country. NASFAA member institutions serve nine out of every ten undergraduates in the United States. Based in Washington, D.C., NASFAA is the only national association with a primary focus on student aid legislation, regulatory analysis, and training for financial aid administrators. For more information, visit

Publication Date: 2/18/2022

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