"Let’s be honest: Higher education has a trust problem, and pricing is a major reason why. A group of us, enrollment management leaders from public and private four-year institutions, believe it’s time to say plainly what the data now confirm: The way we price college has become too confusing, too opaque and too easy for students and families to experience as unfair. The good news is that we now have a much clearer understanding of what is driving that distrust and what needs to change," Luisa Havens Gerardo , John Haller and Chuck Knepfle write for Inside Higher Ed.
... "None of these are unreasonable asks, but they will require more of institutions. Price confusion has grown for years, and it won’t be solved overnight; solutions will look different at each institution. What works at a large public research university won’t necessarily translate to a small private liberal arts college or a regional comprehensive institution serving mostly adult learners. The principles we’re releasing this week—developed over the past year by a group of enrollment management leaders from across the country, and endorsed by the American Council on Education, the American Association of Collegiate Registrars and Admissions Officers, the National Association for College Admission Counseling, the National Association of Student Financial Aid Administrators, EdTrust, the National Student Loan Defense Network, the Century Foundation, and many others—were intentionally written at a high level for exactly that reason. They’re not a compliance checklist, but rather a starting point for the hard work of enrollment management reform."
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Publication Date: 5/5/2026