10 Questions With NASFAA’s New National Chair, Brenda Hicks

Brenda HicksBy Hugh T. Ferguson, NASFAA Staff Reporter

Meet Brenda Hicks, NASFAA's 2020-21 National Chair!

Since 1991, Brenda has served Southwestern College in both college admissions and financial aid and is currently the director of financial aid.

Over the years she has been active in state, regional, and national professional associations as a trainer, board member, and committee chair. She has been a recipient of the NASFAA Regional Leadership award and the KASFAA Meritorious Achievement award.

Brenda is a former RMASFAA and KASFAA president and has also previously served on NASFAA's Board of Directors as a regional representative and representative-at-large. She has also been a member of the NASFAA Association Governance Committee and has served on several task forces, including the NASFAA 50th Anniversary task force, the state and regional alliance task force, and the Enhanced Loan Counseling task force.

As she begins her tenure as 2020-21 National Chair, Brenda took some time to discuss with Today's News her goals for the next year and what inspires her as a financial aid professional.

TN: What do you think is the biggest issue facing the federal aid programs right now? 

BH: At this point we have a lot of families who are struggling to afford college, and so I think access is big. That's really the big one on my mind.

TN: What are your top three goals for your tenure as National Chair of NASFAA?

BH: My goals are really to keep the ship moving, thinking about volunteers and how that needs to look, and diversity — continuing my commitment to diversity of opinion, thoughts, and habits across the board.

TN: Who has been the biggest professional influence for you over the years, and why?

BH: I've been influenced by a lot of people and it's been a wonderful profession to grow up in, to be honest.

When I think about everyone, there are a lot of people that I have leaned on. One of the things I found about this profession when I wandered in from admissions is that it's kind of like finally finding your tribe. I have run into so many people in this profession who are just solid, true-hearted people with real passion, energy, and kind-heartedness. That has been a huge influence on me.

TN: If I were not working in financial aid, I would…

BH: If I could do anything, I would be a travel writer.

One of my favorite authors is Bill Bryson. I like him because he travels around and tells about people he meets, and that's what I enjoy doing with travel. I enjoy meeting different types of people and just talking — the more of a character you are the more interested I am in you.

TN: Do you have a favorite book or movie, or is there something you’ve streamed recently? 

BH: I have this game I play with myself in the library — it's a game I played to introduce myself to authors that I don't normally pick up. I go to the library and I have to read a book on each shelf before I can go to the next shelf. I'm in the Tom Clancy section and there are four or five shelves full of his books. He is a prolific guy, so that's a big, long tangent to say I like reading everything.

TN: What’s a new routine you’ve developed since the outbreak of COVID-19? 

BH: I am trying out yoga. That's been fun, doing yoga on my phone and on the TV. I have been walking regularly, every day. I practiced meditation for a while, and while it didn't stick with me, deep breathing has, so I'm just trying little things here and there.

TN: My most motivating financial aid experience was…

BH: I know the CARES Act gets a lot of flack for the roll out, but the ability to help those students — we gave our funds to Pell Grant-eligible students in block grants — with that money was hugely satisfying. I knew they had needs, I was able to influence the decision-making there, and get that money in the hands of people who really really need it. That was huge, that felt good.

TN: What NASFAA service/product is most helpful to you? 

BH: We've been using AskRegs out the wazoo lately, and I like “Off The Cuff” — I just finished catching myself up with “Off The Cuff” today. That's my favorite, I enjoy that.

TN: What gadget or app saves you the most time? 

BH: I use Outlook, on my computer and phone — that's my calendar.

TN: What is the best professional advice you have been given?

BH: I think the most important thing to remember when we're working with students is that they're young people who are developing their knowledge. We need to always remember that when we are serving them, they get emotional, they get angry, and it's important not to absorb that and just be. I like to say, “Have a mind like water.”

Take care of yourself so that you can assist, in a real positive way, the people who come to you. They need you to be calm, they need you to be reasonable, and they need you to have grace for their emotional state.

Leave your welcome messages, comments, and congratulations to Brenda in the comments section below!


Publication Date: 7/6/2020

Paul G | 7/10/2020 8:43:52 AM

Hi Brenda! It's been fun watching all the accomplishments you've achieved in your career. I remember visiting you at Southwestern College as you were making the switch from admissions to aid.

LaShanda C | 7/9/2020 10:57:50 AM

Congratulations! Pretty cool library game to read different books from different authors.

Myra P | 7/6/2020 1:15:39 PM

Congrats Brenda! I am excited for you and your new journey. Looking forward to your leadership and where you will guide NASFAA in the next year.

Heather B | 7/6/2020 11:28:04 AM

Wishing you the best in your year ahead! It's already starting out memorable, but I know you will make a difference as you lead our organization during weird, rocky times. Thanks for your service.

Daniel M | 7/6/2020 10:59:18 AM

Congrats Brenda! I know that you will do a great job as NASFAA Chair! Enjoy your year and thanks for your service and leadership!!!

Tabitha H | 7/6/2020 10:47:10 AM

Congratulations Brenda! It is so wonderful to see your face in the NASFAA News. They are incredibly lucky to have you!

Patricia R | 7/6/2020 9:34:25 AM

Congratulations Brenda. I treasure what I have learned from you so far. I am excited for so many more of our "tribe" to get to know you and you to know them. Blessings!

Marvin S | 7/6/2020 9:25:15 AM

Great advice Brenda! Students need our grace. That is powerful. Best wishes to you in steering the NASFAA ship!

Eroica D | 7/6/2020 8:58:04 AM

Congratulations, Brenda! I have gained a lot of knowledge from you at various conferences and look forward to 'seeing' more of you this year. I really like your library game idea--I think I might try something like that myself.

Leighanne D | 7/6/2020 8:54:30 AM

Brenda, you were one of the trainers for my R2T4 credential class and I found you to be a breath of fresh air in the absolute muck of these particular regs. Congrats - NASFAA is lucky to have you!!

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