Promoting Financial Aid as a Career

Building a pipeline of future financial aid professionals starts on campus, with students and recent graduates. Yet, many students — and even other campus professionals — are unaware of the vital work that financial aid administrators do or the rewarding career opportunities the field offers.

Raise Awareness Through Campus Partnerships

Partnering with the career services office and academic advisors on your campus can be a strategic way to raise awareness around the financial aid profession. These campus partners are well-positioned to introduce students to the financial aid profession. Through intentional collaboration, financial aid administrators can:

  • Host or participate in career panels and informational interviews;
  • Offer job shadowing, internships, or part-time roles within the aid office;
  • Share financial aid job postings, career guides, or professional association resources;
  • Present to classes or student organizations focused on education, policy, or business; and
  • Promote the profession through stories and testimonials of aid administrators on campus.

Partnership Resources

NASFAA and the Career Awareness Task Force have compiled resources to help you build partnerships and raise awareness about the financial aid profession. 

Additional Resources

As you consider recruiting new employees, review the Advancing the Profession Toolkit's Staffing and Succession Planning section. 

Share Your Story

Has your institution used these materials to raise awareness about careers in financial aid? We want to hear from you! Whether you hosted an event, shared job resources, or partnered with a campus office to promote the profession, your insights can help shape future efforts. Submit a brief summary of how you've used these resources and the impact they've had on your campus to Margot Manning. Your feedback will help NASFAA continue to strengthen and expand career awareness initiatives.

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